Strategic manager and inbound marketing enthusiast with an entrepreneurial spirit and a dedication to creating value by increasing profitability and growth.
• Web Publisher
• Email Marketer
• CRM Administrator
• Event Planner
• Sales Closer
• Project Estimator
• Proposal Writer
• Contract Negotiator
• Strategic Planner
• Financial Manager
• Supervisor
• Purchaser
Graduation: June 2009
Concentration: Marketing
University Heights, Ohio
Graduation: December 2005
Major: Management
Multiple Positions – See Below
June 2005 – Present
Job Description
Contribute to the success of critical business functions including marketing, sales, financial management and reporting, strategic planning, procurement, and business administration.
Marketing
• Develops, executes and tracks inbound marketing activities including website and blog development, HTML email blasts, online event promotion, social media development, search engine optimization (SEO), and search engine marketing (SEM).
• Manages and executes traditional marketing initiatives including magazine advertising, “snail” mail, trade shows, event sponsorships, press releases, and strategic business partnerships.
• Administers the Salesforce.com customer relationship management (CRM) database, including dashboard reports, list segmentation, user support, database management and customizations.
• Develops pricing, collateral and market penetration strategies for new service and software offerings.
Sales
• Responds to and closes sales opportunities from repeat clients, referrals, and online leads by using a consultative approach to selling technology services and software.
• Creates and finalizes sales proposals by determining project scope, developing the project estimate, and executing the contract.
• Facilitates new project kick-off by effectively communicating project requirements and budget to the client services team.
• Attends trade shows and networking events in order to develop new clients and nurture current clients.
Financial Management and Reporting
• Establishes and monitors revenue and expense budgets, monitors and manages cash flow, payables and receivables.
• Develops the weekly / monthly revenue, profitability and budget reports by client, service line, and overall company.
• Facilitates team meetings and presents reports on financial key performance indicators at the weekly managers meetings and the monthly company-wide “all-hands” meetings.
Strategic Planning and Business Administration
• Coordinates the quarterly strategic planning process by developing, documenting and communicating company goals as well as facilitating the creation of team member goals.
• Procures equipment and services, including entering into leasing agreements for major technology acquisitions. Establishes new loans, manages the company line of credit, reviews contracts, and approves invoices.
• Supervises business operations / administration staff.
• Oversees the strategic planning process, ensuring individual and company-wide goals are created and tracked on a timely basis.
• Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC)
• Google Analytics and Adwords
• HTML
• Email marketing
• Social Media
• GoDaddy Hosting
• Rich Snippets
• Direct Mail
• SnagIt
• Sales – Tech. Services and Software
• Salesforce.com CRM administration
• Project Estimation
• Proposal Writing
• Trade Shows
• Print Advertising
• Contract Review and Negotiation
• Procurement
• Pricing Strategy
• Cash Flow Management
• Budgeting and Financial Reporting
• Strategic Planning
• Microsoft Office Suite
Customer Relations Internship
May 04 – Aug. 04, Dec. 04 – Jan. 05
Student Career Experience Program
May 03 – Sept. 03
Joe’s areas of responsibility continue to expand. He seems to have unlimited energy to stay on top of his projects and tasks and is typically very effective at prioritizing. As an example, Joe is quick to respond to sales calls and his financial reports are consistently timely, thorough and accurate. Joe continues to be a valued member of our team. We hope his experience is as enjoyable and meaningful for him as it is to us. Joe is being promoted to Director, Business Operations.
Joe is promoted to Business Operations Manager… As Business Operations Manager, Joe will have primary oversight of Operations, including financial and strategic planning, procurement, marketing and sales. Joe continues to be a valued member of the JurInnov Team and is very easy to work with and promotes a positive work environment. Joe’s strong core values and his organizational skills make him an effective leader and role model. Joe and I have discussed his future growth with the company and he understands that he is one of the few personnel who are central to our success.
[Joe] has a strong character, desirable confidence, and is an effective leader. Joe developed assets and processes to monitor and report on financial status, including: providing profitability reports and facilitating monthly meetings with management; and building and providing a weekly cash management report. Not only did Joe prepare and present reports on a timely basis, he also analyzed the results and made recommendations based on the results and business dynamics. All of this provided a foundation for financial decisions throughout the year.
Joe continues to be a key contributor and is a valued member of the JurInnov family. He is well liked and respected throughout the organization. I sincerely appreciate his integrity and ongoing focus on JurInnov’s core values, long term plans and short term goals.
Joe is open to – able to – learn things quickly. This has laid the foundation for him to achieve significant accomplishments for the year, ranging from marketing planning and execution — to financial/facility/procurement management — to forensics service delivery. In addition to his planned responsibilities, Joe readily assists others in their tasks, consistently delivering high quality work.
Please connect with me on LinkedIn at http://www.linkedin.com/in/joeanguilano/ (email janguilano@gmail.com) or contact me using the form below.
